Ordering System Essay Example for Free

Ordering System Essay Introduction In recent years, technology is evolving rapidly. The use of computers is mostly needed for business day-to-day operations, evidently in most institutions like grocery stores. Grocery stores are familiar to most people and located throughout the country, although their sizes and range of goods and services often vary. Stores in the grocery store industry primarily sell a range of food items, but may also sell some nonfood goods. Most grocery store employees work in a clean, well-lighted, and climate-controlled environment. However, work at times can become hectic, and dealing with customers can be stressful with the use of manual process. In this study, we want to develop a new system for Jewel and Nickel Grocery Store Order System that will help them to minimize the time in taking the orders of their costumers, minimize the time in computing the total amount of each transactions, and to lessen the errors and problems in taking the costumers order for more efficient and time effective process. JEWEL AND NICKEL GROCERY STORE starts in 1990 with a capital of one thousand pesos only. The owner starts their grocery store on their own. The name of the store comes from the owner`s siblings Jewel their son and Nickel their daughter. Jewel and Nickel Store is located at PritilBinangonan Rizal and they are open at eight in the morning until six in the evening. After 22 years of selling quality goods, their store is now much bigger and now they have their own passenger boat and a lotto outlet. MISSION †¢To sell quality goods and to earn at least 3% profit. VISSION †¢To satisfy their costumer and to make sure that our goods are all in good quality.

The evolution of Guerilla marketing

The evolution of Guerilla marketing The aim of this research proposal is to critically evaluate how Guerrilla Marketing has evolved to cope with the ever diversifying marketing environment in the current economic recession. This proposal will analyse the effects that the recession has had on Guerrilla Marketing and its applications within the marketing community. The project will deal specifically with the topic of Guerrilla Marketing and how it has evolved to cope with the diversifying marketing environment in the current economic recession, so there must be a series of objectives that will demonstrate how best to achieve the projects aim. Through this research: the effects of the recession on marketing and its trends will be evaluated. the issue of Guerrilla Marketing increasing in its applications naturally over time will be considered Or whether it has increased in correlation to recession and the effects that it has brought to the marketing community will be investigated The extent to which Guerrilla Marketing has or has not replaced existing or more traditional techniques in the current economic climate will be explored. Saunders comments that research objectives are more generally acceptable to the research community as evidence of the researchers clear sense of purpose and direction. (Saunders, Lewis Thornhill 2009) This will be achieved through a demonstration of why the research is important and has to be conducted. The Literature Review will provide an awareness of preceding literature, a critical review of the literature concerning Guerrilla Marketing in the recession and the key issues arising from these works regarding the aim of the proposal. The Research Methodology will identify how best to conduct the research itself, whether it be through primary or secondary research and how best to analyse and interpret the results. The Proposed Time Scale will detail a timetable for conducting all aspects of the research proposal and project. From this it hoped that there will be a better understanding of how the current economic recession has impacted on the evolution of Guerrilla Marketing, whether it has had to evolve at a faster rate in order to combat the ever changing marketing environment and whether possible changes in marketing budgets that companies have available have had a direct impact on this. Through the implementation of the objectives stated previously, this should be an achievable research project. Importance of the Research Jay Conrad Levinson is widely regarded as the father of Guerrilla Marketing. He has written several books on the topic. He is a former Vice President and Creative Director at J. Walter Thompson Advertising and Leo Burnett Advertising. He is also the chairman of Guerrilla Marketing International. Guerrilla Marketing is defined as Tactics available to every small firm to compete with bigger firms by carving out narrow, profitable niches. These tactics include: 1) extreme specialisation, 2) aiming every effort at favourably impressing the customers, 3) providing service that goes beyond the customers expectation, 4) fast response time, 5) quick turnaround of jobs, and 6) working hours that match the customers requirements. (Business Dictionary 2009) With the tough economic climate, companies are increasingly having to use more cost effective marketing techniques to stay ahead of the competition. This research will expand upon Levinsons previous work and relate the applications and evolution of Guerrilla Marketing to a marketing environment in a recession. Significant Prior Research/ Literature Review The review of the literature on significant prior research is crucial when carrying out a research proposal. In this case, it is important to be aware of studies or research that have been carried out previously on the topic of the evolution of Guerrilla Marketing to cope with the ever diversifying marketing environment in the current economic recession. The analysis of the literature will show that people may support or disprove a particular theory or hypothesis. It is essential in the literature review to be critical, as an argument cannot be made if it just supports one standpoint. It must therefore reflect all sides and aspects of the research topic. The choice of literature to be reviewed is extremely important. It is crucial that all the sources referenced are relevant to the topic area and that they are of suitable academic standard. Several sources of previous literature will now be examined. Guerrilla Marketing During Tough Times is written by famed Guerrilla Marketing author Jay Conrad Levinson. The book is directed at business owners. This book has particular importance as it demonstrates the need for Guerrilla Marketing in increasingly tough economic environments. It comments on the need for there to be better creativity in marketing in times when there are stricter restraints on time and budgets for marketing. He comments that the guerrilla lives by different rules during tough economic times than during boom times. The guerrilla attacks when the competition retreats and the attack is concentrated where the guerrilla offers specific service or product advantages. Levinson goes onto say that retreating companies leave a void in the market, which is an ideal niche for guerrilla marketing companies. (Levinson 2006) Levinson further highlights the necessity for distinction and making the marketing unique. This book is of significance due to the importance Levinson places on being able to market in a way that is more cost effective and time sensitive than competitors. This is all made relevant to the increasingly tough economic climate he comments on which is at the heart of this research proposal. Guerrilla Marketing Easy and Inexpensive Strategies for Making Big Profits From Your Small Business is another book from Jay Conrad Levinson. This is a significant piece of literature as it highlights in great detail how Guerrilla Marketing has evolved. The book was published in 2007 and is a seminal piece in the analysis of how Guerrilla Marketing has evolved in the 21st century in relation to traditional marketing methods. The book highlights how in the current economy Guerrilla Marketing combats smarter and more sophisticated competition. (Levinson, Levinson Levinson 2007) It details how to develop a Guerrilla Marketing plan to best deal with competitors. He further highlights the need for innovation and how Guerrilla Marketing has evolved on an ad-hoc basis through various new media such as the internet. This text supports his literature mentioned previously and is central to the aims and objectives of this proposal. Even More Offensive Marketing by Hugh Davidson provides a basis for how marketing strategies have evolved over time. It stresses the need for there to be constant innovation in marketing. Davidson comments that Offensive Marketing requires a dedication to both strategy and planning. (Davidson 1997) This book details how Guerrilla Marketing has evolved out of necessity in order for marketers to be pioneering and ahead of the competition. Although the book makes no direct reference to Guerrilla Marketing, it does provide the foundation for how it has come to play such an important role in current marketing strategies and shows the need for constant innovation in marketing. Ethnography for Marketers is a journal article from Qualitative Market Research: An International Journal. This journal is a significant piece of literature as it describes how marketers have become increasingly more reliant upon Guerrilla Marketing techniques through methods such as Ethnography Marketing. It details how the marketing community is increasingly having to adopt new techniques to cope with an ever changing marketing environment. (Desai 2008) Guerrilla marketing is a journal article written by Andrew Ashwin. It is a relevant source for the proposal as Ashwin highlights the fact that guerrilla marketing is an unconventional approach to marketing and has become increasingly popular over recent years. He highlights the link between it and the fact that there are somewhat limited marketing budgets for companies, particular smaller ones. This will draw upon the evolution of Guerrilla Marketing into the recession. (Ashwin 2006) Guerrilla marketing for information services is a journal article from Guido Baltes and Isabell Leibing. The article describes how Guerrilla Marketing is an unconventional strategy. It details major differences in it from traditional marketing methods, such as cost effectiveness and the applications of Guerrilla Marketing towards information services which as time moves further into the 21st century, becomes increasingly more important. (Baltes, Leibing 2008) The IPA Bellwether Summary 2009 from WARC provides up to third quarter information on marketing budgets for the 300 biggest UK companies, it gives reference to the market break down as well. This is a very good source of information. (Whiteside 2009a) Hairy need not apply is a scholars article from Marketing Research which shows the practical applications of Guerrilla Marketing in the current economic climate. The article gives information on a campaign by Air New Zealand that used a Guerrilla Marketing technique in order to speed up queues at check-in order to reduce the layover time in airports, which would make the airline more cost effective. (Grapentine 2009) In order for the literature review to be comprehensive and critical of all aspects of the aims and objectives, other sources of literature that may conflict or appear critical to the literature already listed must be examined. Essentials of Marketing by Jim Blythe is a book of relevance to this research proposal as it describes the essential aspects of marketing. Blythe goes into detail regarding the marketing environment in which companies operate through methods such as SWOT (Strengths, Weaknesses, Opportunities and Threats) and PEST (Political, Economic, Social and Technological) analysis. (Blythe 2008) This provides a comprehensive account of the factors that may affect or influence which particular style of marketing companies may adopt in light of the economic recession. An example of this would include the Political and Economic effects the recession will have on the evolution or use of Guerrilla Marketing as a marketing strategy. Through the various forms of analysis Blythe can be critical of the evolution of Guerrilla Marketing. Levinsons message behind Guerrilla Marketing is about crushing the potential impact of competition by staying ahead of the competition, yet Blythe comments that there should be more cooperation and not as much fighting between competitors which is contrary to the previous literature from Levinson. Marketing Strategy and Competitive Positioning by Graham Hooley et al. is a book that is not essentially critical of the increasing use of Guerrilla Marketing as a weapon for marketers in the recession, but rather highlights alternative confrontation marketing strategies. The alternative strategies include Frontal Attack, Flanking Attack, Encirclement Attack and Bypass Strategy. (Hooley, Saunders Piercy 2004) This source is of relevance as it serves to demonstrate that Guerrilla Marketing strategies are not the only option for marketers who wish to have a high impact campaign and that there may not be a direct correlation between the evolution of Guerrilla Marketing and the recession. All the literature that has been mentioned is of direct relevance and importance to the research proposal and the aims and objectives of the report. Research Methodology This section of the research proposal is very important as it indicates how the research on the topic (A critical evaluation of how Guerrilla Marketing has evolved to cope with the ever diversifying marketing environment in the current economic recession) will be carried out. The approach adopted to the research focuses on the aims and objectives. The amount and type of data collected and through what means, will be described and its relevance to the topic clarified. The methodology provides the avenue through which results can be analysed and interpreted. Phase 1 The first phase of the methodology is to conduct a literature review. The literature review shows what prior research has or has not been carried out. It shows the extent to which research has been carried out and will help to formulate a structure for the collection and analysis of data, whether it be primary or secondary sources of data. The literature review was carried out previously, there are several seminal pieces of literature that are of specific importance to the research. Levinson has written several books on Guerrilla Marketing. He makes particular reference to the diversifying nature of the marketing environment and how Guerrilla Marketing is used as a method for attracting and keeping customers. Several other sources mentioned highlight the practical application Guerrilla Marketing with particular reference to the effect of recession and the effects it is having upon existing or traditional marketing trends. However in order for the literature review to be objective, sources have been examined that are critical of the standpoints taken by Levinson and other authors in regard to Guerrilla Marketing. The nature of this research will be inductive as it will provide the basis to fulfil the aims and objectives of the research project. The nature of the research topic is such that no clear hypothesis can be made. The data will be collected and examined and patterns will be sought within the data. The inductive approach will allow for the adoption of different research techniques that will enable the research to cater for the restrictions on time, access to information and types of analysis used to interpret the results. (Saunders, Lewis Thornhill 2009) The research onion below can help to show which research strategies will be used and why. (Saunders, Lewis Thornhill 2009) (Saunders, Lewis Thornhill 2009, Saunders, Lewis Thornhill 2009, Levinson, Levinson Levinson 2007) Phase 2 In order to fully understand the research project and make it accurate, the proposal must centre on the questions that need answered and the objectives of the research. The aims and objectives are essentially the research question: The research project will deal specifically with the topic of Guerrilla Marketing and how it has evolved to cope with the diversifying marketing environment in the current economic recession. So in order to fulfil the aim of this project there must be a series of objectives that will demonstrate how best to go about achieving the aims. Through this research an evaluation of the effects of the recession in marketing and its trends will examined. Has Guerrilla Marketing increased in its applications naturally over time? Or has it increased in correlation to recession and the effects that it has brought to the marketing community. The examination of the extent to which Guerrilla Marketing has or has not replaced existing or more traditional techniques in the current economic climate. Therefore the design of the research to be carried out must reflect the type of data that will be collected and how the results will be analysed and interpreted. Extracting the right answers lies in the design approach. (Jankowicz 2005) This research will be an exploratory study of the evaluation of how Guerrilla Marketing has evolved to cope with the ever diversifying marketing environment in the current economic recession. Adams and Schvaneveldt comment that exploratory research can be likened to the activities of the explorer or traveller. The major advantage with such an approach, is that it is flexible and adaptable to change. This research design allows for freedom to change direction in the light of new data or information that may appear. (Adams, Schvaneveldt 1991) Whilst the initial direction of the study may be broad, it will become narrower as the research process continues. Phase 3 The Research Strategy must address the aims and objectives of the proposal. The objectives of the proposal (below) will help to determine what level of secondary data must be analysed and interpreted in order to best show what type of primary data should be collected. Through this research an evaluation of the effects of the recession in marketing and its trends will examined. Has Guerrilla Marketing increased in its applications naturally over time? Or has it increased in correlation to recession and the effects that it has brought to the marketing community. The examination of the extent to which Guerrilla Marketing has or has not replaced existing or more traditional techniques in the current economic climate. In order to fulfil the aims and objectives of this research proposal, (Saunders, Lewis Thornhill 2009) comments that it is prudent to reanalyse data that has already been collected for some other purpose. This data is known as secondary data. Secondary data can include figures, reports and published work. With the nature of this study in relation to the recession, comparative data available from databases will be crucial. Secondary data has many advantages; the data is of high quality i.e. is peer reviewed, it can be comparative and longitudinal thus helping to show possible trends over an extended period of time. (Saunders, Lewis Thornhill 2009) The literature mentioned in the literature review will provide a foundation for the research. Several of the works relate directly to the evolution of Guerrilla Marketing. They are known as Documentary Secondary data. (Saunders, Lewis Thornhill 2009) The opinions and standpoints that scholars and experts take on the area of research play a huge role in the development and refinement of the research. The quality of the data that is analysed will have a huge bearing on the validity of the research. These literary sources will provide information on the evolution of Guerrilla Marketing against traditional marketing techniques. A Keynote report Direct Marketing 2009 is a very useful source of secondary data as it gives a large amount of information on the market size of the marketing industry, what sectors have been affected by the recession, how budgets have been altered and how trends have been affected by the recession. (Keynote 2009) Another Keynote report which is of great value to the research is Direct Marketing Services 2008. It gives the accounts filed for 3 years of marketing companies and agencies up to April 2007. This report will provide a lot of accurate and up to date information on marketing activities leading up to the recession. For companies to be included in the report they must generate 50% of their turnover from activities relating to the report and be of significant size within the industry. (Keynote 2008b) B2B Marketing 2008 from Keynote gives information on marketing trends and how B2B marketing compares to B2C marketing. This report will highlight possible trends that can be drawn from the research. (Keynote 2008a) The IPA Bellwether Report 2009 from WARC provides up to third quarter information on marketing budgets for the 300 biggest UK companies, it gives reference to the market breakdown as well. This is a very good piece of secondary data. This report will help in the drawing of conclusions from the research. (Whiteside 2009a) Recession Marketing again from WARC provides a series of articles on Recession Innovation, Consumer Behaviour, Consumer Recovery, Better Budgeting and Plans for the Downturn. These articles give particular reference to the effects of the recession on marketing trends and the evolution of offensive marketing techniques. (Whiteside 2009b) The collection of secondary data within this study should ultimately lead to the collection of primary data. The collection of primary data will be achieved through interviews. But who will be interviewed, why and what topics will be covered in the interviews relative to the aims and objectives of the research? The importance of the interview is to gather qualitative information on the research topic. A qualitative interview is a term used for unstructured and or semi-structured interviews aimed at gathering qualitative data. Qualitative data is data that does not have a direct numerical value as it has not been quantified. (Saunders, Lewis Thornhill 2009) In order to gather information of the highest validity and reliability, a wide range of interviews will take place. With this in mind, the degree of access to possible interviewees plays a huge role in the interview selection. The sampling strategy for the interviews is very important. It will not be feasible to interview every marketing company within the UK or every company that has used Guerrilla Marketing within the UK. As such, the interview sample will be a non-probability sample. (Saunders, Lewis Thornhill 2009) This is because for the research to be of the highest possible validity and reliability the interviews will not be selected statistically. Since the sample must be reflective of the aims and objectives of the research, it will be a Purposive sample. (Saunders, Lewis Thornhill 2009) Two representatives from the Chartered Institute of Marketing have been contacted and are willing to give interviews. These representatives will give valuable insight into the developing trends within marketing. M2S Consultancy from Portadown will provide valuable insight into the area of B2B planning and marketing in Northern Ireland IAS Smarts is an advertising company that has carried out notable advertising campaigns within the non-profit sector in Northern Ireland A representative from Invest NI from will be able to provide data on the effects of offensive marketing strategies for companies in Northern Ireland and information on possible correlations within marketing in the recession Millward Brown, a marketing company in Northern Ireland that has a contract with Newtownabbey Borough Council, will provide valuable insight into the extent to which Guerrilla Marketing is a feasible marketing strategy for public sector organisations. A representative from The Institute of Practitioners in Advertising can provide valuable insight into whether the applications of Guerrilla Marketing have evolved naturally over time or in correlation to the recession. A representative from Virgin Atlantics marketing department can give information from the aspect of a company that has used Guerrilla Marketing techniques in previous campaigns . The extent to which the campaigns have been a success or failure will be relative to possible turnover figure and quarterly reports. The interviews will be non-standardised and semi-structured in format. (Saunders, Lewis Thornhill 2009) This format will allow for information on a wide a varying topic area to be gathered from participants who have wide ranging areas of expertise and can provide information covering the aims and objectives of the proposal. The semi-structured format will allow for the omission or inclusion of particular topics relative to each interviewee. The qualitative nature of the interviews will provide the ability to probe for in-depth information and gain a better understanding of the research collected previously from the secondary data. For the interviews to yield the best information a pilot of the interviews will be run with two representatives from the Chartered Institute of Marketing and a representative from the Institute of Practitioners in Advertising. From the pilot, feedback will be gathered and possible changes made to interview structures and topic areas covered before the fina l interviews are carried out. The interviews will cover a broad range of topics that are ethical to the research. The topics areas will allow for the interviewees to expand on topics depending on their particular area of expertise. The topics covered will be relative to the aims and objectives. Here is a broad outline of the topics to be covered: The extent of their involvement in marketing Their role within said organisation What the organisations role is The extent of their knowledge of Guerrilla Marketing and its applications Opinions on Guerrilla Marketing in the marketing community The evolution of marketing strategiesnaturally or as a correlation with the restrictions. The extent to which traditional marketing techniques have been replaced by Guerrilla Marketing The longevity of Guerrilla Marketing Strategies The extent to which it has helped said organisation Possible marketing strategies, post-recession The effect the recession has had on said organisation and what marketing strategies have been adopted. From this qualitative research it is hoped that a sufficient amount of data can be gathered, along with the secondary data, that results can be formulated and the aims and objectives of this inductive study can be met. Phase 4 The next phase of the methodology is the analysis and interpretation of the results using the data gathered previously. The structure and nature of the secondary sources is such that, it is hoped possible trends or correlations may appear. This research is based upon qualitative research and although it has no direct numerical value, the data still needs to be interpreted and understood. The first stage is then to transcribe the interviews. The interviews will be audio recorded and then word processed. The nature in which the interviews are going to take place will require that notes are taken on interviewee appearance, attitude and facial expressions when talking about certain topics relative to the study. As the research is following an inductive and exploratory approach it is not necessary to have clearly defined theoretical framework. Instead relationships can be identified between the data and hypothesis developed to test these. Theory emerges from the process of data collection and analysis. (Saunders, Lewis Thornhill 2009) (Saunders, Lewis Thornhill 2009) go on to highlight three main ways of grouping data: Categorisation of meanings The structure of meanings, using narration The condensation of meanings. Using the three types of data processing mentioned earlier along with analytic aids such as summaries or a researchers diary, this should enable the qualitative data to be reliable and valid. From the data there should be a comprehension of the results, an integration of related data drawn from different sources, key or recurring themes should be identified for further exploration, theories should be tested based on these patterns and conclusions drawn from the results gathered. (Saunders, Lewis Thornhill 2009) Timetable In order to conduct the research project to the highest possible standard a timetable for the completion of each stage of the research process is crucial. The timetable has to be realistic considering the amount of work to be completed, the amount of access to data and data processing. Week 1 4th January 2010 (1 week) Formulate Research Idea Week 2 11th February 2010 (1 week) Outline Aims and Objectives of Research Week 3 18th January 2010 (2 weeks) Literature Read Week 4 25th January 2010 Week 5 1st February 2010 (2 weeks) Start writing Literature Review Week 6 8th February 2010 Week 7 15th February 2010 (2 weeks) Collect Secondary and Primary Data Week 8 22nd February 2010 Week 9 1st March 2010 (2 weeks) Write up and Analysis of Data Week 10 8th March 2010 Week 11 15th March 2010 (1 week) Finish and submit draft for feedback Week 12 22nd March 2010 (1 week) Submit finished and corrected project The timetable should provide a rough outline for the completion of the project and will allow enough time to complete each section of the report.

Overpopulation is Not the Problem Essay -- essays research papers fc

Overpopulation is Not the Problem As we sailed into the new millennium, humans crossed a threshold never before witnessed in our species. We flew past the 6 billion mark in number. This is an impressive figure, but not one that we can easily appreciate, unless we are Bill Gates or ExxonMobil. Let's try to understand how incredibly large this number is. Consider that this article has ~9000 letters. Thus, it would take more than 650,000 copies of it to produce enough letters to represent all humans. Or, put in other terms, consider that if all the humans were to hold hands side by side, our species would circumscribe the equator nearly 14 times! And perhaps, most horrifying, if we all were to move to Texas (the 2nd largest state in our nation), each one of us would only have a theoretical room 35 ft by 35 ft to ourselves-assuming no room for other forms of life or human "necessities" such as airports, lawns, and shopping malls. So now that you have an idea of how big a number 6,000,000,000 is, are you even more convinced that human population has become too large? The evidence, at first glance, appears overwhelming. The world's population has grown from 1 billion in the early 1800s to over 6 billion today. Two nations in the world (namely, China and India) themselves each have more than 1 billion people now. According to United Nations' statistics, around 2 billion people (1 in 3) suffer from malnutrition and dietary deficiencies and more than 800 million (1 in 7) are chronically malnourished. Add to this that resources are becoming depleted and ecosystems (and their animal and plant residents) are being decimated. Worse yet, if world populations continue to grow at the rates observed in 2000, the world's population will surpass 24 billion people by 2100; a very unlikely event given recent reductions in world growth rates (current projections put us at about 12 billion). With all of this evidence is there a ny doubt that population has grown too large. However, even though the world's human population appears to be overabundant, "super-sized"," or "gargantuan," this tendency to think about the world problems as largely driven by population pressures, as so many thoughtful people do, has its own serious problems and limitations. Population only tells part of the story. People are malnourished not because there ... ...ng to continue to contract it. In another example, recognize that when we find out that our prisons are full, we don't respond that our population is too big, but rather we, all too often, resign ourselves that more prisons need to be built. However, as long as prisoners keep being "produced" by our society (via our laws, our social neglects, our revengeful nature), we will continue to need more and more prisons. Perhaps, rather than chanting that overpopulation is such a terrible problem so much, we should ask what economic, political, and social forces exist worldwide that encourage people to have children that are almost guaranteed to suffer throughout their lives and, more illuminating, why must children born today suffer-when food is available, immunizations are available, and technology seems so advanced. It is time to take a refreshed, rejuvenated, and more fully informed look at the "population" problem. Works Cited Brower, M. & W. Leon. The Consumer's Guide to Effective Environmental Choices. The Union Of Concerned Scientists. New York: Three Rivers Press, 1999. Cohen, J. How Many People Can The Earth Support? New York: W.W. Norton, 1995.

The Failure of Amanda in The Glass Menagerie Essay example -- The Glas

The Failure of Amanda in The Glass Menagerie In Tennessee Williams’, â€Å"The Glass Menagerie† Amanda was a woman who liked to reminisce about the past in order to escape from reality. Amanda was not wicked but intensely flawed. Her failures were centrally responsible for the adversity and exaggerated style of her character. Certainly, she had the endurance and heroism that she was able to support her children when her husband was gone. In her old life, she was once a Southern Belle with a genteel manner who lived on Blue Mountain. This was a place where Amanda’s version of the good old days back when she was young and popular. Amanda was full of charm in conversation that she managed to have seventeen gentlemen caller in a single day. Amanda liked to talk to her children having seventeen gentlemen callers but ended up marrying a charming Irishman who worked for the telephone company. He traveled and left the family and the only reminder of him was his smiling photograph. Amanda turned the tragedy of her h usband’s abandonment as a joke, â€Å"a telephone man who fell in love with long distances† (643). Amanda’s relationship with her children was illustrated by her failure in life and the exaggerated style of her character. Amanda always put up a defensive front for others to view that hid the reality of her life. She painted a colorful picture for others to perceive. Amanda worked hard to make the apartment ready for her daughter’s gentleman caller. She talked of polishing the wedding silver, taking out the monogrammed table linen to be laundered, cleaning the windows and putting up fresh curtains. Amanda even went so far as to enhance Laura’s bosom with two powder puffs. She called it â€Å"gay deceiver†(662). Amanda was affectionate and loving but demanding beyond reason. She was not in anyway cruel, in fact, very loving but her desires for her family became so unpleasant for her children. Amanda’s relationship with Tom was difficult with and often unreasonable. Although he was a grown man whose wages supported their family, she still would intervene with the affairs of his life. Amanda would instruct Tom how to chew his food by telling that â€Å"animals have secretions in their stomach which enable them to digest food without mastication, but human beings are supposed to chew their food before they swallow it down†(644). Tom goes to the movies as an escape from his ... ...r Laura to have a gentleman caller was another failure. Jim was engaged and is to be married soon. Amanda was furious because the plan did not work out. She accused him of playing a practical joke on them, by intentionally bringing another woman’s fiancà ©Ã¢â‚¬â„¢ to disgrace them. Amanda was obviously surprised, the evening had been expensive for the Wingfields, and her dreams for her daughter have been shattered. Amanda was a woman who typically refuses to face reality that resulted in a lot of disappointments and frustrations. Looking back to the past with regrets only prevented her from moving on. She could have used her past experiences and learned from it. Although she is caring and loving, she should not have sacrificed the happiness of her children for her own selfish desires. Her fears had made her life and the lives of her children miserable. Had she learned to be patient, strong and accepting of what life has brought, she and her family could have had a more fulfilling life. Work Cited Williams, Tennessee. â€Å"The Glass Menagerie.† Literature and the Writing Process. Ed. Elizabeth McMahan, Susan X. Day, and Robert Funk. 7th ed. Upper Saddle River; Prentice, 2003 641-681

Television Violence Essay -- TV Ratings System

I went to pick up my daughter from preschool today only to find out that she punched a little girl. She also kicked the teacher. I sat down with her and asked her why she hurt them. She said, "I didn't hurt them I was using my powers." I wondered where she might be getting the idea that she had powers, and that it didn't hurt anyone when she used those powers. I thought back to the last few nights. The only different thing in her life was the new show Power Puff Girls. It was then I realized that this new cartoon show she had been watching at home just might be the cause. Children learn behavior through examples. Television is a major influence. One area of concern is the violent content in children's television and their access to other inappropriate programming. The government has the ability to rule and regulate stations both nationally and locally. Exposure to violence on television can affect the way children behave toward their environment. This creates an additional responsibility for parents and teachers to not only protect children from violence but to also teach children to resist violence. Because of the negative influence of violent television programming for children, and their easy access to other violent programs; the government, teachers, and parents need to educate and protect children against violence. Thanks to technology, we have many more opportunities available to us. This expands the world of education to many who would otherwise not have it. However, this advance of technology has also allowed our children to be exposed to inappropriate programming on television. The violent content is not only on regular programs that children are allowed to view, but it is also a main theme in shows geared to young children, especially in cartoons. I asked Jean Cobb, a Child Care Provider at The Children's Center, "What type of programming has the most violent influence and why?" She said, "Cartoons have always been around but the violence hasn't been brought to our attention until recently. There aren't many cartoons that don't have violence." Children learn a lot of their behavior through the examples set on television. These behaviors appear while interacting with other children. I have observed children fight, hit, bite, spit and use many mean words to other children. The same behavior is commonplace on children's programming. This can... ...side affects of the violent behavior. Parents must be wary of the programming that children are viewing. In combining our efforts government, teachers, and parents can teach children to act and react appropriately and responsibly. Cobb said, "I think everyone in their daily lives and all of society have stressful times. Adults need to learn to handle their emotions so that we can be role models for the children. We need peers to use as a sounding board to keep our frustrations in tact." In order to teach, we need to be teachable. In order to protect, we need to be informed of dangers. Protecting, educating, and teaching resistance to violence are some ways to help improve children's behavior. Works Cited "Child and Family Canada" Television Violence: A Review of the Effects on Children of Different Ages http://www.cfc-efc.ca/docs/00001068.htm Cobb, Jean. Child Care Provider USI. Personal Interview. 17 Nov. 2011. "Factsheet" Chronology of Main Events & Initiatives Undertaken Related To The Issue Of Television Violence   Ã‚  2010 http://www.crtc.gc.ca/eng/info_sht/tvle.htm "A Family Guide to TV Ratings" A Family Guide to TV Ratings http://www.ncta.com/guidelines.html Television Violence Essay -- TV Ratings System I went to pick up my daughter from preschool today only to find out that she punched a little girl. She also kicked the teacher. I sat down with her and asked her why she hurt them. She said, "I didn't hurt them I was using my powers." I wondered where she might be getting the idea that she had powers, and that it didn't hurt anyone when she used those powers. I thought back to the last few nights. The only different thing in her life was the new show Power Puff Girls. It was then I realized that this new cartoon show she had been watching at home just might be the cause. Children learn behavior through examples. Television is a major influence. One area of concern is the violent content in children's television and their access to other inappropriate programming. The government has the ability to rule and regulate stations both nationally and locally. Exposure to violence on television can affect the way children behave toward their environment. This creates an additional responsibility for parents and teachers to not only protect children from violence but to also teach children to resist violence. Because of the negative influence of violent television programming for children, and their easy access to other violent programs; the government, teachers, and parents need to educate and protect children against violence. Thanks to technology, we have many more opportunities available to us. This expands the world of education to many who would otherwise not have it. However, this advance of technology has also allowed our children to be exposed to inappropriate programming on television. The violent content is not only on regular programs that children are allowed to view, but it is also a main theme in shows geared to young children, especially in cartoons. I asked Jean Cobb, a Child Care Provider at The Children's Center, "What type of programming has the most violent influence and why?" She said, "Cartoons have always been around but the violence hasn't been brought to our attention until recently. There aren't many cartoons that don't have violence." Children learn a lot of their behavior through the examples set on television. These behaviors appear while interacting with other children. I have observed children fight, hit, bite, spit and use many mean words to other children. The same behavior is commonplace on children's programming. This can... ...side affects of the violent behavior. Parents must be wary of the programming that children are viewing. In combining our efforts government, teachers, and parents can teach children to act and react appropriately and responsibly. Cobb said, "I think everyone in their daily lives and all of society have stressful times. Adults need to learn to handle their emotions so that we can be role models for the children. We need peers to use as a sounding board to keep our frustrations in tact." In order to teach, we need to be teachable. In order to protect, we need to be informed of dangers. Protecting, educating, and teaching resistance to violence are some ways to help improve children's behavior. Works Cited "Child and Family Canada" Television Violence: A Review of the Effects on Children of Different Ages http://www.cfc-efc.ca/docs/00001068.htm Cobb, Jean. Child Care Provider USI. Personal Interview. 17 Nov. 2011. "Factsheet" Chronology of Main Events & Initiatives Undertaken Related To The Issue Of Television Violence   Ã‚  2010 http://www.crtc.gc.ca/eng/info_sht/tvle.htm "A Family Guide to TV Ratings" A Family Guide to TV Ratings http://www.ncta.com/guidelines.html

Kellogg’s Marketing Essay

Introduction: U.S based Kellogg’s is a world leader and the most successful cereal manufacturer in the world. Kellogg’s entered India in 1994 and it took them a good 15 years for stability in the Indian markets facing initial problems and trying to change the Indian consumer’s mentality about the morning breakfast http://www.kelloggs.co.uk/company/history/howitallbegan.aspx About the assignment: (Refer Appendix 1) Growth strategy by Kellogg’s in India: Kellogg’s were successful to create a need for the product which was never a necessity for an Indian household. We will now discuss how the company managed to establish themselves with a dominant market share in the Indian market. 1.) Ansoff Matrix Ansoff Matrix was introduced to address the corporate strategy of the future. It delivers the perspective of growth options on the horizontal level and introduces the possibility of diversification. (Kotler, Berger & Bickhoff, 2010) http://www.ansoffmatrix.com/ Market Development: Market Development is capturing new markets with your existing products or services. (Lester, 2009) In a new market or to a new consumer, it will be a quiet a task to have them to believe in your product on launching (Meldrum, M & McDonald, M., 2007) especially, when a country is so fond of their traditional recipes. With the help of extensive market research Kellogg’s found out that there was no breakfast cereal trend in the Indian market. Hence they launched their flagship product ‘Cornflakes’. This was always going to be tricky as Indians love their hot breakfast. Kellogg’s had a challenge to turn the mindsets of the Indian consumers who traditionally were used to having hot breakfast in the morning. Ready-to-eat breakfast or food was nonexistent. Kellogg’s via their advertising campaign did also educate the Indian consumers about the calorie and nutritional contents, etc. Company also struggled with their introductory pricings as their competitor ‘Mohan Meakin’ sold at a reasonable price. Although, Kellogg’s had a safe and attractive packaging but was considered as high. We assume that the market for Kellogg’s in the U.S and U.K was saturated and hence they decided to enter India. (Haig, 2003) Product Development: Companies develop new products or upgraded products for an existing market. It also includes thinking on how the new products can satisfy customer needs and outperform the rivals. http://www.ansoffmatrix.com/product-development.html http://businesscasestudies.co.uk/portakabin/achieving-growth-through-product-development/ansoffs-matrix.html Following the corn flakes the company launched chocolate covered flakes, named as Chocos and to go with it flavours such as coconut and mango. The product which saw the company sales rise up by 17% was the ‘Iron Shakti’ which contained iron and was designed to address the iron deficiency in the Indian kids as most of the population ass had no proper breakfast apart from milk, tea & biscuits, etc. Iron Shakti was their first major success which helped them capitalise eventually. Kellogg’s tried its hand in producing biscuits which apparently didn’t work due to a very tough competition it faced from Parle-G and Britannia biscuits. Kellogg’s other product ‘Cheez-It’, launched in 2002 and was withdrawn in 2003 didn’t garner any attention either. (Refer to Appendix 2) (Excerpts from the case study, page 5) http://www.thehindubusinessline.in/2003/03/18/stories/2003031801420600.htm Market Penetration: It’s well known growth strategy where the company concentrates on selling existing products into existing markets. (O’Shaughnessy, 1995) Kellogg’s with their intelligent research team did find out that the cereals were actually consumed by the entire family and also for health/diet conscious women so they launched a different variant of the cornflake known as ‘Special K’ under weight management. With this product (Special K), Kellogg’s challenged the consumers to lose 2.5 kgs in just two weeks. To encourage the household adults to consume, they produced adverts with adults featuring in it. (Excerpts from the case study 6 & 7) Market penetration increases or helps maintain the market share of the current products with advertising, sales promotions and personal selling. The Special K and the Iron Shakti just did that for Kellogg’s; they kept educating their consumers via adverts, campaigns and attractive and informative packaging which later paid off with good market share on these products. http://tutor2u.net/business/strategy/ansoff_matrix.htm Product/Market Diversification: A process which defines the activities of firms to enter new product market combinations. It is of primary interest to the researchers. (Klier, 2008) To improve the market capitalisation of the company, Kellogg’s introduced ‘Cheese-It’ a baked cheese snack crackers in the snacks category. It was launched in 3 flavours to suit the Indian tastes. And along with the snacks, the company introduced biscuits, as Kellogg’s Choco Biscuits. The move to launch snacks and biscuits backfired and resulted in withdrawal of the products in a very short time. The Indian biscuits industry has been dominated by Parle-G and Britannia for a very long time now. It was an up heel task for the Kellogg’s but they were confident as people started to recognise Kellogg’s as a good quality brand. With the launching of the snacks and the biscuits Kellogg’s wanted to reach out to the masses and redefine them as a convenience food market. Kellogg’s made a major announcement that they are ready to acquire salty snack maker ‘Pringles’ from Proctor & Gamble. This deal marks the entry of Kellogg’s into salty snacks, an important add-on to their portfolio with convenience foods and the successful breakfast cereals. (Excerpts from case study, page 7) http://www.business-standard.com/india/news/with-pringles-buy-kelloggs-haslarger-canvas-in-india/464942/ http://www.just-food.com/news/kelloggs-exits-biscuits-business_id68045.aspx 2.) Kellogg’s India in regards with the 4P’s of Marketing: According to Borden, 1964, the marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging display, servicing, physical handling, fact finding & analysis. All the above factors were later grouped into 4 categories now known as 4P’s of Marketing. http://www.netmba.com/marketing/mix/ http://www.google.co.uk/imgres?q=4+p%27s+of+marketing&hl=en&biw=1366&bih=643&gbv=2&tbm=isch&tbnid=MyJEUI-Mui5D0M:&imgrefurl=http://candidkatie.com/2009/10/13/the-4-ps-of-marketing-part-1/&docid=W7aCYZrJmVXbSM&imgurl=http://candidkatie.com/wp-content/uploads/2009/10/4-ps-300Ãâ€"218.jpg&w=300&h=218&ei=Rf-9T4X_EsXk8QP4lfUp&zoom=1&iact=hc&vpx=571&vpy=178&dur=224&hovh=152&hovw=209&tx=73&ty=46&sig=116673603394737623265&page=2&tbnh=139&tbnw=191&start=20&ndsp=25&ved=1t:429,r:21,s:20,i:162 Product: As a tangible product, it was important for the product to be appealing for its content and its price too. Kellogg’s launched their flagship product to start with, Cornflakes which was a success in the western market. Cornflakes which initially failed, were later back in the market with some modifications then called as ‘indianization’. The flakes were a bit thick and were sweetened to suit the Indian palette. The increase in the awareness of the products via advertising resulted into the expansion in the market and health benefit of the products was the main reason for the fast driving sales. The ‘Iron Shakti’ gave the Kellogg’s taste of success with 17% rise in the sales, was designed to cater the iron deficiency in the growing kids. In order to redefine themselves as a convenience company and to pace their growth Kellogg’s introduced Cheez-It and Kellogg’s biscuits; unfortunately it did not share a liking amongst the Indian con sumers and was later scrapped from production. Kellogg’s then only decided to concentrate on cereals and its development. (Excerpts from the case study, page 5 & 6) Price: Pricing is an important marketing mix tool for both creating and capturing customer value. (Kotler & Armstrong, 2010). Initially, Kellogg’s only focused on the quality of the product, features and benefit to the Indian consumers. India is a country with majority of population as middle class; the Indian public has been always price sensitive. Kellogg’s launched ‘KPak’, a very reasonably priced product at only INR 10 in 2007, a variant of the Chocos, an ideal option to chips and other junk foods. In 2010, Kellogg’s rolled our retail packs of different sizes & prices to cater the need of variety of consumers. After the launch with effective advertising, the company saw rise in the sales but that was just the curiosity of the Indian consumer to buy a new product. Baring in mind that the competitor Mohan Meakin reasonably priced their cereals and the situation (initial failure of Cornflakes), Kellogg’s priced their future products reasonably Place: The products were only available in the metro cities when it was initially launched in 1994. Then as a premium product it was only placed in the supermarkets and due its pricing clientele expected was the higher middle class or elite. Eventually, when the product became popular and after the launch of KPak which was priced at INR 10, Kellogg’s tried to reach out to the Tier 1 & Tier 2 towns in the country. (Excerpts from case study, page 8) Promotion: Kellogg’s were quiet effective on the promotional front. They always had attractive adverts on the telly usually featuring kids and the adverts featuring at the prime time soaps. As mentioned earlier, Kellogg’s had a Bollywood celebrity to endorse their products for adults. A celebrity is like an eye-kandy who attains the attention of the consumers which helps in creating awareness about the brand. In regards with personal selling, newspapers adverts were given and special weekend adverts were posted in weekend newspapers or in the kids section of the newspapers to attract the attention of the kids. Kellogg’s did a special promotion whilst sponsoring Spiderman 2 movie; they rolled out specially packed limited edition ‘spider web’ cereals and gave away relevant toys. The promotion was only available for 2 weeks and extensive advertising was done. Along with the pack, the buyer can also avail 20% discounts on the upcoming Spiderman 2 DVD. http://www.thehindubusinessline.in/2004/07/14/stories/2004071401260900.htm http://www.4psbusinessandmarketing.com/24022011/storyd.asp?sid=4411&pageno=1 http://searchandhra.com/cinema/karishma-kapoor-brand-ambassador-for-kelloggs-chocos Porters Generic Strategies: Michael Porter has identified the four strategies to achieve a competitive advantage: 1.) Cost leadership 2.) Differentiation 3.) Focus Strategy – i) Differentiation ii) Cost. The Differentiation strategy is more relevant for the Kellogg’s, in accordance with case study. A Differentiation strategy calls for the development of a product or services that are both unique and are valued by the customers. A Differentiation strategy is also the one in which a product offering is different from that of one or more competitors. (Aaker, 2001) http://tutor2u.net/business/presentations/strategy/genericstrategies/default.html Kellogg’s started in India with their flagship product ‘Cornflakes’ with 3 variants. Unlike their competitor, Kellogg’s cornflakes were premium priced with an attractive packaging. With cornflakes initially failing due to sogginess after adding milk and less sweet flakes, Kellogg’s was quick to do amendments to suit to the local taste buds. Kellogg’s with their effective advertising campaign and communication via packaging spread awareness about the product and its benefits. Kellogg’s always believed in advertising and promotions, as it’s the most important medium to reach the target market and spreading brand awareness in India and endorsing the product with a celebrity is adding value to its which the Kellogg’s rival never did. http://www.4psbusinessandmarketing.com/24022011/storyd.asp?sid=4411&pageno=1 Major Challenges faced by Kellogg’s Even if Kellogg’s was a world leader in breakfast cereals with reports of profits in the western countries they did struggle for a while on their arrival in India. Kellogg’s were smart enough to apply proper strategies to tackle the issues they had. I have analysed their issues with some theories below: 1.) SWOT Analysis The use of SWOT Analysis allows organizations to maximize their strengths, minimize their weakness, take advantage of their opportunities and overcome their weaknesses. (Fine, 2009) Strength: Kellogg’s main strength was the product. Although they misread the market at first in regards with the product and price, they were quick to make changes and jump back. They had the advantage of first foreign cereal company to serve in the raw market India. Over the years, the best thing that Kellogg’s did was they carried extensive market research. They read the market accurately and offered quality products on a regular basis at a reasonable price. The other major factor was they were selling variety of healthy products whilst creating awareness about the products amongst the consumers. (Refer to Appendix 3) P.E.S.T.L.E (Refer to Appendix 4) With the help of the Porters 5 forces we can evaluate the 5 major challenges faced by Kellogg’s in India. http://www.google.co.uk/imgres?q=porter%27s+5+forces+definition&um=1&hl=en&sa=N&biw=1366&bih=643&tbm=isch&tbnid=WmX3SuQUrNjk4M:&imgrefurl=http://www.businessmate.org/Article.php%3FArtikelId%3D9&docid=w0bo10yR_EOaQM&imgurl=http://www.businessmate.org/userupload/Michael_Porter_Five_Forces.png&w=450&h=400&ei=xE6_T9W2E82W0QWy-_nRCg&zoom=1&iact=hc&vpx=275&vpy=269&dur=44&hovh=212&hovw=238&tx=126&ty=173&sig=116673603394737623265&page=1&tbnh=140&tbnw=156&start=0&ndsp=18&ved=1t:429,r:7,s:0,i:86 With evaluation of the opportunities and threats through the SWOT analysis, The porters five forces model will give us an overview of the challenges Kellogg would face. The five major forces lead to assessment of the overall competitive dynamics of an Industry. ( Colley 2007 ) 1. Threat of new entrants: There are a lot of Domestic Companies from India like Hindustan Liver Ltd, Dabur India Ltd which may diversify and enter the Cornflakes Market which will threaten Kellogg’s position as they have an expertise in the food processing business . Also, with the Supermarket trend starting in India, there is a prospective entry of their own brands which are more reasonably priced on the market .This will make it necessary for Kellogg to come up with products with traditional Indian flavours to be able to gain competitive advantage over the domestic competitors like adding saffron or cinnamon flavour to their products. 2. Threat of substitute products or services Kellogg is a product in which many variations are not possible. The Indian breakfast items list from a wide range of foods with different tastes and flavours. The introduction of ready to eat breakfast items from Manufacturers like Haldirams and Gits pose a huge threat to Kellogg . The Company is recommended to diversify their product portfolio. 3. Bargaining power of Buyers The bargaining of power of an Indian consumer is very high due to a wide range of available products in the market. In case of slight fluctuations on the price, the customers may opt for other products in the market which are more reasonably priced as the buyer is price sensitive .This makes it ideal for Kellogg to price their product in accordance to the competition. 4. Bargaining power of Suppliers The company imports most of the raw materials required for manufacturing. If it purchases these materials via domestic suppliers, it would prove to be cost efficient, save time and also save the exercise duty taxes. 5. Intensity of rivalry among competitors With introduction of wheat flakes, extra muesli as its high fibre breakfast cereals, Kellogg is also in process of creating alternatives with different flavours in order to compete with its Rivals such as ITC , PepsiCo and Nestle . In 2006 the largest snack company in the country , Frito Lay , a division of PepsiCo India Holdings , had also , had also entered the breakfast cereal market . Conclusion The assignment has given me an opportunity to understand the marketing implications of a product launched in a foreign nation with a diverse culture and also the challenges faced in order to have an established competitive advantage on foreign soil. It gives an insight of how marketing can help reach out new markets and also create new markets for products which were never a necessity .Also the use of various marketing concepts like Porters five forces and Ansoff matrix have helped in a critical evaluation of current marketing situation and various forces that affect the performance of Kellogg . Bibliography: Books: Philip Kotler, Roland Berger & Nils Bickhoff, The Quintessence of strategic marketing, 2010, page 210 David Aaker, Strategic Market Management, 6th edition, page 159 Andrew Lester, Growth Management: Two hats are better than one, 2009, page 52 John O’Shaughnessy, Competitive Marketing: A Strategic Approach, 4th edition, 2008, page 175 Daniel O. Klier, Managing Diversified Portfolios, 2008, page 76 Philip Kotler, Gary Armstrong, Principles of Marketing, 2011 Lawrence G Fine, The SWOT Analysis, 2009 Websites: http://www.kelloggs.co.uk/company/history/howitallbegan.aspx http://www.businessweek.com/innovate/content/may2006/id20060508_952455.htm http://www.ibef.org/download/Kellogg_India.pdf http://www.ansoffmatrix.com/product-development.html http://businesscasestudies.co.uk/portakabin/achieving-growth-through-product-development/ansoffs-matrix.html http://www.thehindubusinessline.in/2003/03/18/stories/2003031801420600.htm http://tutor2u.net/business/strategy/ansoff_matrix.htm http://www.business-standard.com/india/news/with-pringles-buy-kelloggs-haslarger-canvas-in-india/464942/ http://www.just-food.com/news/kelloggs-exits-biscuits-business_id68045.aspx http://www.netmba.com/marketing/mix/ http://www.4psbusinessandmarketing.com/24022011/storyd.asp?sid=4411&pageno=1 http://searchandhra.com/cinema/karishma-kapoor-brand-ambassador-for-kelloggs-chocos http://tutor2u.net/business/presentations/strategy/genericstrategies/default.html http://www.4psbusinessandmarketing.com/24022011/storyd.asp?sid=4411&pageno=1 http://www.kelloggcompany.com/corporateresponsibility.aspx

Folk Art

Authors wanted to how their pride in their culture by strengthening their identity as a black insist dead of imitating the way whites wrote. The Creation states,† God thought and thought, till he t Hough: I'll make me a man! † This is an example Of an author using dialect to show their pride f or their culture. Homesick Blues states, â€Å"Homesick blues, Laid, ‘S a terrible thing to have. † HTH s quote also shows pride in his culture because of the fact that he is writing about being h mommies using dialect. Black Authors would often criticize those who mimicked white literature.The eye believed they could show pride by continuing to speak and write in African American dialect in order to celebrate the lives of African Americans. While some authors though writing n their own dialect was not traditional, African Americans began writing folk art. This raise d awareness of the culture and enabled authors to write their story as slaves in their own dial etc. Lon gs Hughes once said,† no great poet has ever been afraid Of being hi myself. † He shares that opinion with other authors who illustrate folk art.These writers the ought the best ay to show racial pride was to create folk art. Homesick Blues states,†Ã¢â‚¬ ¦ Look in' for a box car to roll me to De South†. This excerpt shows the author's love for him home in t he south just like any average man would. Pop' Boy Blues states, † when was home De Sunshine seemed like gold. Since came up North De whole damn world's turned cold. † This is another ere example of an average everyday man missing his homeland and being treated differently in an unfamiliar place. The Great Migration was the moving of African Americans from the South to the North.They opted moving would leave racial discrimination in the south and hoped to fin d new opportunities up North. Harlem population Of African Americans rose from 1 O percent in 191 0, to 98 percent in 1950. This heighten ed the number of black owned buss nesses making Harlem a symbol of African American self sufficiency. Thus creating a time of great racial pride for African Americans. Their pride in the culture then became a major t home in their art and poetry. From then on in order to end racial discrimination, black artists b Egan creating high and folk art.