Patras and the Adriatic Sea :: Geography Greece History Papers

Patras and the Adriatic Sea Problems with format PATRAS ?Patras is a port city located in the Northern Achaia, standing as the gateway to the West for all of Greece. As the third largest Greek city, Patras plays an important role as the center of administrative and commercial activity for Western Greece. Standing in Northwest Peloponnese, Patras has become the link between the European Union and the East because of its prime geographic location. The climate is mild year round, but retains the same four seasons experienced in the United States. The city is over 3000 years old and has always had a unique culture because of its connection with Italy and the Ionian Islands. The footprint of the city was developed in very organized quadrants by Kapodistrias in 1829, and is separated into upper and lower portions. The upper is the original city, and extends down from a castle built during the 6th century. The castle was built upon the ruins of the acropolis on an extension from mount Panachaico. The inside of the castle has been converted into a park, providing the best view of the city on a clear day. ?The old city consists of Patras? wealthy and important homeowners and is less spontaneously scattered upon the hillside. Despite having a 3000-year history many of the old structures have been ruined, although the upper section is today well decorated with neoclassic homes. The entire city was burned and destroyed by the Turks during the 19th century war of Independence. The more organized lower section drops down to the coast and includes the cathedral and the port. The cathedral is very colorful and is named after the city?s patron, St. Andrew, rising high into the air and resting on the remnants of an old Christian Basilica. It sits next to an older church that stands on the remnants of a burnt down Byzantine church (dept. of computer engineering and informatics). The square of George I is the center of the low city and is one of many squares and parks in the area. Another largely famous park is Psila Alonia, ?the balcony? of Patras, a smaller square of palm tress encompassing a sundial. History: ?The name of the region, Achaia, comes from the Achaias that forced out the Ionians living in the region during the Mycenaean period. One of the Achaian leader?s sons was named Patreas, the eventual chief of the Achaians and the root of the city?

Prelude to Foundation Author’s Note

When I wrote â€Å"Foundation,† which appeared in the May 1942 issue of Astounding Science Fiction, I had no idea that I had begun a series of stories that would eventually grow into six volumes and a total of 650,000 words (so far). Nor did I have any idea that it would be unified with my series of short stories and novels involving robots and my novels involving the Galactic Empire for a grand total (so far) of fourteen volumes and a total of about 1,450,000 words. You will see, if you study the publication dates of these books, that there was a twenty-five-year hiatus between 1957 and 1982, during which I did not add to this series. This was not because I had stopped writing. Indeed, I wrote full-speed throughout the quarter century, but I wrote other things. That I returned to the series in 1982 was not my own notion but was the result of a combination of pressures from readers and publishers that eventually became overwhelming. In any case, the situation has become sufficiently complicated for me to feel that the readers might welcome a kind of guide to the series, since they were not written in the order in which (perhaps) they should be read. The fourteen books, all published by Doubleday, offer a kind of history of the future, which is, perhaps, not completely consistent, since I did not plan consistency to begin with. The chronological order of the books, in terms of future history (and not of publication date), is as follows: The Complete Robot (1982). This is a collection of thirty-one robot short stories published between 1940 and 1976 and includes every story in my earlier collection I Robot (1950). Only one robot short story has been written since this collection appeared. That is â€Å"Robot Dreams,† which has not yet appeared in any Doubleday collection. The Caves of Steel (1954). This is the first of my robot novels. The Naked Sun (1957). The second robot novel. The Robots of Dawn (1983). The third robot novel. Robots and Empire (1985). The fourth robot novel. The Currents of Space (1952). This is the first of my Empire novels. The Stars, Like Dust (1951). The second Empire novel. Pebble in the Sky (1950). The third Empire novel. Prelude to Foundation (1988). This is the first Foundation novel (although it is the latest written, so far). Foundation (1951). The second Foundation novel. Actually, it is a collection of four stories, originally published between 1942 and 1944, plus an introductory section written for the book in 1949. Foundation and Empire (1952). The third Foundation novel, made up of two stories, originally published in 1945. Second Foundation (1953). The fourth Foundation novel, made up of two stories, originally published in 1948 and 1949. Foundations Edge (1982). The fifth Foundation novel. Foundation and Earth (1983). The sixth Foundation novel. Will I add additional books to the series? I might. There is room for a book between Robots and Empire (5) and The Currents of Space (6) and between Prelude to Foundation (9) and Foundation (10) and of course between others as well. And then I can follow Foundation and Earth (14) with additional volumes-as many as I like. Naturally, there's got to be some limit, for I don't expect to live forever, but I do intend to hang on as long as possible.

Alice Munro the Found Boat Essay

At the end of Bell Street, McKay Street, Mayo Street, there was the Flood. It was the Wawanash River, which every spring overflowed its banks. Some springs, say one in every five, it covered the roads on that side of town and washed over the fields, creating a shallow choppy take. Light reflected off the water made every- thing bright and cold, as it is in a lakeside town, and woke or revived in people certain vague hopes of disaster. Mostly during the late afternoon and early evening, there were people straggling out to took at it, and discuss whether it was still rising, and whether this time it might invade the town. In general, those under fifteen and over sixty-five were most certain that it would. Eva and Carol rode out on their bicycles. They left the road-it was the end of Mayo Street, past any houses- and rode right into a field, over a wire fence entirely flattened by the weight of the winter’s snow. They coasted a little way before the long grass stopped them, then left their bicycles lying down and went to the water. ‘We have to find a log and ride on it,† Eva said. ‘Jesus, we’ll freeze our legs off. ‘Jesus, we’ll freeze our legs off’ said one of the boys who were there too at the water’s edge. He spoke in a sour whine, the way boys imitated girls although it was nothing like the way girls talked. These boys-there were three of them- were all in the same class as Eva and Carol at school and were known to them by name (their names being Frank, Bud and Clayton), but Eva and Carol, who had seen and recognized them from the road, had not spoken to them or looked at them or, even yet, given any sign of knowing they were there. The boys seemed to be trying to make a raft, from lumber they had salvaged from the water. Eva and Carol took off their shoes and socks and waded in. The water was so cold it sent pain up their legs, like blue electric sparks shooting through their veins, but they went on, putting their skirts high, tight behind and bunched so they could hold them in front. ‘Look at the fat-assed ducks in wading. ‘ ‘Fat-assed f****. † Eva and Carol, of course, gave no sign of hearing this. They laid hold of a log and climbed on, taking a couple of boards floating in the water for addles. There were always things floating around in the Flood-branches, fence-rails, logs, road signs, old lumber; sometimes boilers, washtubs, pots and pans, or even a car seat or stuffed chair, as if somewhere the Flood had got into a dump. They paddled away from shore, heading out into the cold take. The water was perfectly clear, they could see the brown grass swimming along the bottom. Suppose it was the sea, thought Eva. She thought of drowned cities and countries. Atlantis. Suppose they were riding in a Viking boat-Viking boats on the Atlantic were more frail and narrow than this log on the Flood-and they had miles of clear sea beneath them, then a spired city, intact as a jewel irretrievable on the ocean floor. This is a Viking boat,† she said. ‘I am the carving on the front. † She stuck her chest out and stretched her neck, trying to make a curve, and she made a face, putting out her tongue. Then she turned and for the first time took notice of the boys. ‘Hey, you sucks! † she yelled at them. ‘You’d be scared to come out here, this water is ten feet deep! â€Å"Liar,’ they answered without interest, and she was. They steered the log around a row of trees, avoiding floating barbed wire, and got into a little bay created by a natural hollow of the land. Where the bay was now, there would be a pond full of frogs later in the spring, and by the middle of summer there would be no water visible at all, just a low tangle of reeds and bushes, green, to show that mud was still wet around their roots. Larger bushes, willows, grew around the steep bank of this pond and were still partly out of the water. Eva and Carol let the log ride in. They saw a place where something was caught. It was a boat, or part of one. An old rowboat with most of one side ripped out, the board that had been the seat just dangling. It was pushed up among the branches, lying on what would have been its side, if it had a side, the prow caught high. Their idea came to them without consultation, at the same time: ‘You guys! Hey, you guys! † ‘We found you a boat! † â€Å"Stop building your stupid raft and come and took at the boat! ‘ What surprised them in the first place was that the boys really did come, scrambling overland, half running, half sliding down the bank, wanting to see. ‘Hey, where? ‘ ‘Where is it, I don’t see no boat. â€Å" What surprised them in the second place was that when the boys did actually see what boat was meant, this old flood-smashed wreck held up in the branches, they did not understand that they had been footed, that a joke had been played on them. They did not show a moment’s disappointment, but seemed as pleased at the discovery as if the boat had been whole and new. They were already barefoot, because they had been wading in the water to get lumber, and they waded in here without a stop, surrounding the boat and appraising it and paying no attention even of an insulting kind to Eva and Carol who bobbed up and down on their log. Eva and Carol had to call to them. ‘How do you think you’re going to get it off.? ‘ â€Å"It won’t float anyway. ‘ ‘What makes you think it will float? ‘ ‘It’ll sink. Glub-blub-blub, you’ll all be drownded. † The boys did not answer, because they were too busy walking around the boat, pulling at it in a testing way to see how it could be got off with the least possible damage. Frank, who was the most literate, talkative and inept of the three, began referring to the boat as she, an affectation which Eva and Carol acknowledged with fish-mouths of contempt. ‘She’s caught two places. You got to be careful not to tear a hole in her bottom. She’s heavier than you’d think. ‘ It was Clayton who climbed up and freed the boat, and Bud, a tall fat boy, who got the weight of it on his back to turn it into the water so that they could half float, half carry it to shore. All this took some time. Eva and Carol abandoned their log and waded out of the water. They walked overland to get their shoes and socks and bicycles. They did not need to come back this way but they came. They stood at the top of the hill, leaning on their bicycles. They did not go on home, but they did not sit down and frankly watch, either. They stood more or less facing each other, but glancing down at the water and at the boys struggling with the boat, as if they had just halted for a moment out of curiosity, and staying longer than they intended, to see what came of this unpromising project. About nine o’clock, or when it was nearly dark-dark to people inside the houses, but not quite dark outside-they all returned to town, going along Mayo Street in a sort of procession. Frank and Bud and Clayton came carrying the boat, upside-down, and Eva and Carol walked behind, wheeling their bicycles. The boys’ heads were almost hidden in the darkness of the overturned boat, with its smell of soaked wood, cold swampy water. The girls could took ahead and see the street lights in their tin reflectors, a necklace of lights climbing Mayo Street, reaching all the way up to the standpipe. They turned onto Burns Street heading for Clayton’s house, the nearest house belonging to any of them. nis was not the way home for Eva or for Carol either, but they followed along. The boys were perhaps too busy carrying the boat to tell them to go away. Some younger children were still out playing, playing hopscotch on the sidewalk though they could hardly see. At this time of year the bare sidewalk was still such a novelty and delight. These children cleared out of the way and watched the boat 90 by with unwilling respect; they shouted questions after it, wanting to know where it came from and what was going to be done with it. No one answered them. Eva and Carol as well as the boys refused to answer or even took at them. The five of them entered Clayton’s yard. ‘Me boys shifted weight, as if they were going to put the boat down. You better take it round to the back where nobody can see it,’ Carol said. That was the first thing any of them had said since they came into town. The boys said nothing but went on, following a mud path between Clayton’s house and a leaning board fence. They let the boat down in the back yard. â€Å"It’s a stolen boat, you know,† said Eva, mainly for the effect. ‘It must’ve belonged to somebody. You stole it. † ‘You was the ones who stole it then,† Bud said, short of breath. ‘It was you seen it first. † -It was you took it. † ‘It was all of us then. If one of us gets in trouble then all of us does. ‘Are you going to tell anybody on them? † said Carol as she and Eva rode home, along the streets which were dark between the lights now and potholed from winter. â€Å"It’s up to you. I won’t if you won’t. † â€Å"I won’t if you won’t† They rode in silence, relinquishing something, but not discontented. The board fence in Clayton’s back yard had every so often a post which sup, ported it, or tried to, and it was on these posts that Eva and Carol spent several evenings sitting, jauntily but not very comfortably. Or else they just leaned against the fence while the boys worked on the boat. During the first couple of evenings neighborhood children attracted by the sound of hammering tried to get into the yard to see what was going on, but Eva and Carol blocked their way. â€Å"Who said you could come in here? † ‘Just us can come in this yard. † These evenings were getting longer, the air milder. Skipping was starting on the sidewalks. Further along the street there was a row of hard maples that had been tapped. Children drank the sap as fast as it could drip into the buckets. The old man and woman who owned the trees, and who hoped to make syrup, came running out of the house making noises as if they were trying to scare away crows. Finally, every spring, the old man would come out on his porch and fire his shot- gun into the air, and then the thieving would stop. None of those working on the boat bothered about stealing sap, though all had done so last year. The lumber to repair the boat was picked up here and there, along back lanes. At this time of year things were lying around-old boards and branches, sodden mitts, spoons Hung out with the dishwater, lids of pudding pots that had been set in the snow to cool, all the debris that can sift through and survive winter. The tools came from Clayton’s cellar-left over, presumably, from the time when his father was alive- and though they had nobody to advise them the boys seemed to figure out more or less the manner in which boats are built, or rebuilt. Frank was the one who showed up with diagrams from books and Popular Mechanics magazines. Clayton looked at these diagrams and listened to Frank read the instructions and then went ahead and decided in his own way what was to be done. Bud was best at sawing. Eva and Carol watched everything from the fence and offered criticism and thought up names. Me names for the boat that they thought of were: Water Lily, Sea Horse, Flood Queen, and Caro-Eve, after them because they had found it. The boys did not say which, if any, of these names they found satisfactory. The boat had to be tarred. Clayton heated up a pot of tar on the kitchen stove and brought it out and painted slowly, his thorough way, sitting astride the overturned boat. The other boys were sawing a board to make a new seat. As Clayton worked, the tar cooled and thickened so that finally he could not move the brush any more. He turned to Eva and held out the pot and said, ‘You ran go in and heat this on the stove. ‘ Eva took the pot and went up the back steps. The kitchen seemed black after outside, but it must be light enough to see in, because there was Clayton’s mother standing at the ironing board, ironing. She did that for a living, took in wash and ironing. ‘Please may I put the tar pot on the stove? † said Eva, who had been brought up to talk politely to parents, even wash-and-iron ladies, and who for some reason especially wanted to make a good impression on Clayton’s mother. You’ll have to poke up the fire then,’ said Clayton’s mother, as if she doubted whether Eva would know how to do that. But Eva could see now, and she picked up the lid with the stove-lifter, and took the poker and poked up a flame. She stirred the tar as it softened. She felt privileged. Then and later. Before she went to sleep a picture of Clayton came to her mind; she saw him sitting astride the boat, tar painting, with such concentration, delicacy, absorption. She thought of him speaking to her, out of his isolation, in such an ordinary peaceful taking-for- granted voice. On the twenty-fourth of May, a school holiday in the middle of the week, the boat was carried out of town, a long way now, off the road over fields and fences that had been repaired, to where the river flowed between its normal banks. Eva and Carol, as well as the boys, took turns carrying it. It was launched in the water from a cow-trampled spot between willow bushes that were fresh out in leaf. The boys went first. They yelled with triumph when the boat did float, when it rode amazingly down the river current. The boat was painted black, and green inside, with yellow seats, and a strip of yellow all the way around the outside. There was no name on it, after all. The boys could not imagine that it needed any name to keep it separate from the other boats in the world. Eva and Carol ran along the bank, carrying bags full of peanut butter-and- jam sandwiches, pickles, bananas, chocolate cake, potato chips, graham crackers stuck together with corn syrup and five bottles of pop to be cooled in the river water. The bottles bumped against their legs. They yelled for a turn. ‘If they don’t let us they’re bastards,† Carol said, and they yelled together, ‘We found it! We found it! The boys did not answer, but after a while they brought the boat in, and Carol and Eva came crashing, panting down the bank. ‘Does it leak? ‘ ‘It don’t leak yet. † ‘We forgot a bailing can,’ waited Carol, but nevertheless she got in, with Eva, and Frank pushed them off, crying, ‘Here’s to a Watery Grave! ‘ And the thing about being in a boat was that it was not solidly bobbing, like a log, but was cupped in the water, so that riding in it was not like being on some- thing in the water, but like being in the water itself. Soon they were ll going out in the boat in mixed-up turns, two boys and a girt, two girls and a boy, a girl and a boy, until things were so confused it was impossible to tell whose turn came next, and nobody cared anyway. They went down the river -those who weren’t riding, running along the bank to keep up. They passed under two bridges, one iron, one cement. Once they saw a big carp just resting, it seemed to smile at them, in the bridge-shaded water. They did not know how far they had gone on the river, but things had changed- the water had got shallower, and the land flatter. Across an open field they saw a building that looked like a house, abandoned. They dragged the boat up on the bank and tied it and set out across the field. ‘That’s the old station,’ Frank said. ‘That’s Pedder Station. ‘ The others had heard this name but he was the one who knew, because his father was the station agent in town. He said that this was a station on a branch line that had been tom up, and that there had been a sawmill here, but a long time ago. Inside the station it was dark, cool. All the windows were broken. Glass lay in shards and in fairly big pieces on the door. They walked around finding the larger pieces of glass and tramping on them, smashing them, it was like cracking ice on puddles. Some partitions were still in place, you could see where the ticket window had been. There was a bench lying on its side. People had been here, it looked as if people came here all the time, though it was so far from anywhere. Beer bottles and pop bottles were lying around, also cigarette packages, gum and candy wrappers, the paper from a loaf of bread. The walls were covered with dim and fresh pencil and chalk writings and carved with knives.

Warning People about the Approaching Hurricane

Good morning,to all but actually what’s so good about this morning.I have specially aired this to say a few words about Hurricane Irene, urge Americans to take it seriously.I will also brief you’ll about some do’s and don’ts that you’ll have to follow. As you’ll know there were heavy rains and harsh winds smashing in New York and New Jersey and there was a flooding yesterday on Sunday.The hurricane stirred up to 7 foot waves!Therfore I declare that the streets,subways and homes of New York and New Jersey have to get emptied.The people have to move to safe refuge areas, where I insure you’ll there will be protection.I have also spoken to all the governors who will then brief you’ll in detail.The death toll is also raising, there were 46 deaths yesterday. 25 people have died due to topples treeand other hurricane related incidents.Thus, it is my humble request to all of you to not take it lightly and be cautious. We will also keep people posted to keep a watch on the hurricane. According the weather reporters there is going to high tide which will cause flooding Tuesday, so please stay indoors and inform your friends,family members and your close one.Due to this we are also postponing three Major League Soccer games.45 flights have been canceled due to the hurricane. If you are in the projected path of this hurricane, you have to take precautions,be alert now.Don’t wait.Don’t delay.We all hope for the best, but we have to be prepared for the worst.So if you’re in the way of this hurricane, you should be preparing now.I want you’ll to exercise caution by seeing updates on the television and listening to the radio.There are some safety measures that you’ll have to take- Secure your homes with closed storm shutter or even card board would be okay. Avoid using your phones,only if in an emergency. If unable to evacuate stay indoors. Stay in a wind free room Lie down under a table or any other sturdy object. Listen to instructions given by local officials. Know your evacuation routine. Keep a supply kit. Turn off propane tanks. Last but not the least please do not panic,stay calm, patient and cool. If in need call on 911.I am sure you’ll want to be safe.isn’t it? Your town mayors will provide you’ll with water, food and blankets if in need.Each family in each town will be given a given a copy of the emergency route and a paper with all the important number and guidelines. Let all be united, cooperating and brave to overcome this hurdle together,just like last time during Hurricane Katrina. Let not get scared of the hurricane by following all instructions and the safety measures.Lets see all the cities that are getting affected back to their normal.Do what to be safe?If yes, be cooperating as even we are doing our best to keep you,you and you safe.

Customer Relationship Management of Tesco Essay

This study explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday, it is just right that Tesco’s strategy on change examined. In analyzing how Tesco is competitive, the study also utilized the SWOT analysis and Porter’s five forces for the industry attractiveness. The study arrived to the conclusion that customer relationship management system help organizations improve the profitability of their interactions with current and potential customers while at the same time making those interactions safer and friendlier through individualization and personalization. The systems goals are to enhance customer service, improve customer satisfaction and ensure customer retention (Tesco, 2010). Tesco still needs the aid of Michael Porter’s five forces, generic studies and cost leadership in order to stay on the top in the retail industry. This report is aimed at critically analyzing customer relationship management, changes in consumer behaviour, macro, meso, and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Customer relationship management system and strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT analysis have been used in order to achieve this aim. Tesco- Company Overview. Tesco is among the largest food retailer in the world with revenue in excess of 54 billion pounds in 2009 and employing over 470,000 people. According to Datamonitor (2010), the commercial network portfolio of Tesco comprises: over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities; 170 Metro stores which sell a variety of food products in town and city centres; and 450 superstores which sell both food and non-food items including books and DVDs. Tesco also provides online retailing services trough their website tesco. com and Tesco Direct. In addition, they provide broadband internet connections and financial services through Tesco personal Finance (TPF). The comparative positioning of Tesco’s market share with respect to other leading players in the market has been illustrated as follows (Euromonitor, 2010): Fig 1: Share of Leading Players in UK Food Retail Market Customer Relationship Management (CRM) is a business strategy that is facilitated and enabled by specialized technology.  In conjunction with deploying new technology and initiating information engineering and knowledge management, no project of this scope should be launched if its does not address re-engineering processes across the service delivery model and the enablement and optimization of the people and the leadership that oversee it. It is an evolution that is enabled by web-technology that will allow the creation of micro-segments, precision targeting and full view of the customer across all the contact points across an enterprise. One of Tesco’s key weapons in the battle for retail supremacy has been its Clubcard loyalty scheme and the subsequent launch of the Clubcard plus debit card. These have shown Tesco taking a clear initiative and then building rapidly on its advantage (Tesco, 2010). One footnote to this is that loyalty cards should be seen as a longer term marketing tool since they enable retailers to learn more about their customers’ shopping habits and respond accordingly with tailored offers. Tesco’s Clubcard enable the retailer to communicate with the customer on almost a one-to-one level and develop an offer which can be heavily focussed towards individual consumers according to their purchasing patterns. Moreover, customer retention and customer loyalty are major benefits of CRM systems to the organization as it is working to retain existing customers by managing relationships with them will generally increase revenues and reduce costs. Positive outcomes can include a larger share of a customer’s businesses as a result of activities such as cross-selling and up selling. When CRM works, it helps to solve this problem by meshing everyone together and focusing the entire organization on the customer. CRM requires commitment and understanding throughout the company not just in marketing as it adds to a sense of expectation and loyalty being instilled within the consumer and the development of a relationship between company and customer that competitors find hard to break. Furthermore, the club card and customer retention can be linked through the use of the internet, as internet is now the most popular means of reaching and interacting with customers having such rewards of increased customer retention, growth and profitability with the most proficient at managing their relationships with their most valuable customers with the potential to tighten connections with better service, remember customer histories and requirements to deliver personalized solutions, and improve the synchronization of dispersed points of customer contact. The study of consumers helps firms and organisations improve their marketing strategies. It is the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Perner, 1999). Consumer loyalty cannot be fixed because they are constantly changing and consumers are correspondingly unpredictable in their behaviour. The shifting nature of the symbolism of consumer wants and needs makes it seem apparent to marketers that consumers do not know what they want, but only what they do not want. Moreover, what is symbolic today may not be symbolic tomorrow or alternatively it may symbolize something that is unattractive. The task for marketers is to predict what will be a fashionable symbol tomorrow, and equally important, when tomorrow will be. Moreover, business competitors may copy or improve on a product or service but they still have to make the customers switch brands. Brands loyalty or resistance to switching can be based on lack of motivation to change from the existing brand, a genuine liking for an existing brand or the actual cost of switching. Switching costs reflect the sunken investment that has to be sacrificed in order to switch from one brand to another. Switching costs will be lower for fast-moving consumer goods but clearly higher for durable consumer white goods. An existing base of loyal customers provides an enormous sustainable competitive advantage. It reduces the marketing costs of doing business since existing customers are relative easy to hold whereas getting and retaining new ones is more difficult. The loyalty of existing customers represents a substantial entry barrier to would-be competitors. Excessive resources are required when entering a market in which existing customers must be cajoled away from an established brand with which they are well satisfied. The profit potential for the tentative entrant is thus reduced. Furthermore, competition is strong and the costs of getting new customers are high. Customers that have been with a company for some length of time tend, on average, to spend more on each transaction, offer more opportunities for selling them other products and services and give better recommendations to their friends and colleagues than other customers. Customer loyalty is considered to be an important driver of success and increased profitability. However, customer loyalty and customer retention need to be distinguished from one another. Customer retention reflects only repeat purchase behaviour. Customer loyalty, however, is more to do with how customers feel about the firm whether they trust the firm, whether they actively want to do business with the firm and whether they will recommend the firm to others. Customer loyalty is closely related to customer satisfaction. While retention can be obtained through discounts for repeat purchase and so on, getting high customer loyalty requires greater long-term investment. It involves emphasis on achieving excellent in the service activities that augment the basic product offering. The PESTEL framework below analyses the dynamic and unpredictable environment in which Tesco operates by identifying the forces that have the most impact on Tesco’s performance: Political China’s accession to the WTO has promised a free flow of foreign trades by removing all barriers encouraging Western companies, including Tesco, to make way into the world’s most profitable market encompassing over 1. 3 billion people (Straits Times, 2010). In 2009, an agreement was signed by Tesco to set up a premeditated series of joint ventures for the development of shopping malls in China. This joint venture included three malls: Anshan, Fushan and Qinhuangdao (Tesco, 2009). Furthermore, there have been promotion of free trading blocs by governments to benefit from globalisation (Lynch, 2003). There have been also immersion of 10 further countries into the European Union (EU) which took place in 2004 promoting trade between Western and Eastern European countries (BBC, 2009). This has provided Tesco with a platform to expand its retail network across the EU. Economic Economic factors are a matter of concern for Tesco since they impact directly on the buying behaviour of customers. Although, the UK economy was declared officially under recession in 2008, the government’s substantial reduction in interest rates helped to minimise further rises in unemployment during 2009 (Euromonitor, 2010). As a result of this, the spending power of consumers is again on a steady rise as they are more confident about their current financial situation. However, there is still a lot of financial uncertainty meaning that consumers are likely to spend less on premium products, encompassing organics and ready prepared meals, which will adversely affect both sales value and margins (Keynote, 2010). However, the positive aspect of recession is that the customers eat out less and eat more at home which provides opportunities for grocery retailers like Tesco to increase their output (Guardian, 2010). It must be noted that food is the last thing that customers will cut back on. The percentage of overall consumer spending on food has risen considerably over the years, as shown below (Euromonitor, 2010): Fig 2: UK Spending on Food as % of Overall Consumer Spending 2004 to 2008 The economic downturn has been brought to light with the assistance of the following GDP growth graph since 1989 (Mintel, 2009):  Fig 3: UK GDP Growth 1989-2009 Social UK population analysis shows that there are more retired people than children representing the Baby Boom generation (Herald Scotland, 2010). The ageing population is discouraging for the food retailers older people tend to eat less. They are less likely to travel to supermarkets to shop compared with the younger generation. Although, internet literacy level drops over the age of 65 years within the population (Turban et al. , 2001), it has nevertheless een predicted that the ageing population would find on-line shopping more convenient. In addition, consumers’ attitude towards food is incessantly changing as they have become more health-conscious. An increase in the demand for organic food has been accommodated by Tesco to reflect this change in demand. Payment by cheques and cash at the checkout was first made possible by Tesco. Technological Technology is one of the key macro-environmental variables that have directly influenced the supply chain operation and processes of grocery and food retailers. Subscriptions to the internet have grown by over 50% and it has been estimated that the internet is being used by 70% of the population in the UK (Office for National Statistics, 2010). In addition, mobile technology has also taken off as a platform for distribution within food retailing. New Wine App developed by Cortexica Vision Systems, for example, has been used by Tesco since 2009 via which the customers are directed to Tesco Wine enabling them to buy the selected wine directly from their mobile phone (Tomlinson & Evans, 2010). Moreover, loyalty programs are being introduced through information technology which discourage customers from switching over to their competitors (Sun, 2009). Environment Tesco has introduced its Greener Living Scheme to give consumers advice on environmental issues including how to reduce food waste and their carbon footprint when preparing meals (Yuthas, 2009). Moreover, consumers reusing bags, recycling mobile phones and aluminium cans and preferring bagless deliveries are being rewarded through Tesco’s green Clubcard points (Tesco, 2010). Tesco has added carbon footprint data on dairy products, potatoes and orange juice, and aims at expanding it to bread and non-food items in 2010 (Tesco, 2010). Legal It has been stipulated that VAT would have to rise to 20% since the government has to finance a huge budget deficit (HM Treasury, 2010). This will affect the non-food sectors of Tesco, such as clothing. Moreover, drawing upon the Low Pay Commission Report (National Minimum Wage, 2009), the 2008 and 2009 combined up-ratings have resulted in an increase in the minimum wage of 15. 5%. This will result in an increase of operating costs of supermarkets.

Shake the salt habit Essay Example | Topics and Well Written Essays - 500 words

Shake the salt habit - Essay Example The sodium in the American diet does not significantly come from the saltshakers but in the abundance of processed food consumption. It should be noted sodium is usually used to enhance the flavor, stabilize, and preserve processed food. Accordingly, sodium intake can be reduced by opting fresh, whole food closest to their natural state. Another option is to look for canned food which are sodium-free or with reduced-sodium content. The DASH (Dietary Approach to Solving Hypertension) eating plan, which prescribes a diet comprised of fruits, vegetables, whole grains, low-fat dairy food, and food with limited saturated fat, cholesterol and sodium, is clinically proven to dramatically reduce blood pressure by infusing enough levels of potassium in the body to counter the effects of sodium. It has been verified by the Tulane University Health Science Center that adequate potassium intake may lower systolic blood pressure by 3 points and diastolic by 2 points. The level of sodium in the body as well as its effect is tied to an individual's physiological sensitivity to salt.

Business Law Essay Example | Topics and Well Written Essays - 3250 words - 2

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